The Mulcast
Manifesto

My name is Peter Remy, and I'm the founder of Mulcast. But before anything else, I'm a musician. And for years now, I've been watching something die.

The music industry stopped optimizing for art and started optimizing for retention. Somewhere along the way, we traded beauty for metrics. I've seen songwriters gut their songs—cutting bridges, trimming intros—because some apps told them people skip after five seconds. I've watched genuinely talented artists disappear into obscurity because they refused to reduce themselves to fifteen-second trendy dance clips for TikTok.

We're not building culture anymore. We're being farmed for engagement.

Let me explain what I mean by that. Right now, your content feed is like a fridge someone else stocked for you. You open it, you're hungry, and you eat whatever's there. Maybe it's junk food. Maybe it's the same meal you had yesterday. But you eat it anyway because that's all you've got.

And here's the thing—you start to adapt to it. That's just human nature. When you're exposed to the same type of content over and over, your brain naturally develops a preference for it. It's called the mere exposure effect—the more familiar something becomes, the more your brain categorizes it as safe, likable, and worth your time. You develop a taste for it, not because you genuinely love it, but because it's what you know. The algorithm didn't brainwash you in any clinical sense—there's no coercion, no manipulation. It just shaped your environment so consistently that you stopped looking for alternatives. But what if I told you there are thousands of videos, articles, and creators making exactly what you're looking for, but they're sitting at 200 views?

They're stuck. Shadowbanned without knowing it. Trapped in what people actually call "the 200-view jail"—and yes, that's a real term. There are entire tutorials dedicated to escaping it, tips on avoiding shadowbans, and tricks to make the algorithm happy. Post too many different types of content? The algorithm gets confused and stops promoting you.

The "For You" page has historically favored virality over discovery. You mostly see what's already blown up or mostly what's already trending. Meanwhile, thousands of brilliant creators with 200 views sit in obscurity—not because their content isn't good, but because they don't fit the machine's pattern. They posted the wrong combination of topics. They didn't hook viewers in the first three seconds. The algorithm labeled them "confused" and moved on.

The internet was supposed to be a library. Instead, it became a maze of walled gardens, each one screaming for your attention.

Want to watch something? Open Twitch. Want commentary? Open Reddit. Want updates? Open X. Want to actually learn something? Open YouTube—but only if you can resist the videos trying to pull you into three-hour rabbit holes about topics you didn't even search for.

You end up with five tabs open, ten apps on your phone, and this gnawing feeling that you're always scrolling but never actually arriving anywhere. That endless scroll isn't just curiosity. It's also desperation. You're hoping the next scroll will finally land on something that matters, but it might not, because the algorithm doesn't know you the way you do. It only knows what kept you hooked yesterday.

Mulcast isn't just another social platform like the others. It's a Tool—a remote control for the chaotic mess the internet has become.

Here's how it works. You take content from wherever it lives—YouTube, Twitch, Vimeo, Reddit, RSS feeds, Dailymotion etc—and you "cast" it into your own command center. You create what we call Stacks. Think of them like playlists, but for everything.

Want to study jazz history? Build a Stack with a documentary from YouTube, a SoundCloud playlist, and a Reddit thread discussing Miles Davis. Want to follow a live event while keeping an eye on breaking news? Do it. All in one place. No algorithmic interference. Just you, finally in control.

And here's where it gets interesting: you can design your own algorithm with what we call Algorithm Profiles (ALGOPROFILES). You can create 3 of them with different prompts, and you can switch between the different profiles to see your different feed. You tell the system, in plain language, exactly what you want. "Show me educational content about climate science. Hide trending gossip. Include small creators with under 1,000 views." The AI builds your feed based on your intent, not someone else's engagement strategy. It understands what you mean, not just what you typed—so when you ask for "beginner-friendly cooking content," it knows you want approachable tutorials, not competitive chef showdowns.

Let's say you're a student studying the history of civil rights movements. Instead of watching whatever YouTube recommends based on your last video, you build a Stack: a PBS documentary, a curated selection of primary source speeches from Internet Archive, academic discussions from specific subreddits, and podcast episodes from lesser-known historians. Everything you need, organized by you, not some black-box algorithm trying to maximize your screen time.

Or maybe it's game day. You want the live stream of the match, real-time commentary from sports analysts on YouTube, play-by-play updates from sports blogs via RSS, and fan reactions from team subreddits—all synchronized in one view. You're controlling the entire experience.

With Mulcast, shadowbans don't exist. There's no universal algorithm playing god, deciding who gets seen and who gets buried. Every user curates their own algorithm. If you search for TikTok videos about cooking but don't specify you only want viral content, you'll see everything—200-view creators right next to million-view stars. The platform doesn't decide what's worthy. You do.

The more specific you are with your search, the better your feed becomes. We use semantic understanding to match intent, not just keywords. If a creator makes incredible content but posted a car video one day and a singing video the next, they won't be punished. You'll find them if that's what you're looking for.

And here's something powerful: you can share your Stacks with others. Built the perfect stack for learning Spanish? Share it. Curated an incredible lineup of underground electronic music? Pass it along. Mulcast becomes a community of curators, not just consumers. Your discoveries become someone else's starting point.

This is what the next generation of content consumption looks like. Not endless rabbit holes. Just clarity.

Our mission isn't to destroy Google, Meta, or TikTok. It's to give you the power to use them without being used by them.

We believe the future of media is curated, not computed. We're building for people who know what they want and are tired of being distracted by what they don't. We're building for the person who's sick of opening their feed and feeling lost, like they're being handed a menu they didn't ask for.

We're a small team. We're lean. We're AI-driven. And we're building the interface the internet should have had from the start.

Because at the end of the day, you deserve better than a fridge stocked by strangers.

You once had the control. Now you have the remote.